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The origins of Napapijri began in 1987 in the shadow of Europe's highest peak, Monte Bianco, where an Italian manufacturer of travel bags introduced a new perspective on outerwear, combining innovative materials with great attention to style.
Napapijri is a variant of the Finnish word for the North Pole and the logo, half positive and half negative, denotes the North and South Pole in graphic form. The Norwegian flag is closely linked to the DNA of the brand, which represents the northernmost country in Europe, the birthplace of some great explorers from the 20th century, as well as a country with extreme conditions and beautiful landscapes.
The Napapijri brand has grown to become the leading specialist in outdoor clothing with a wide range of T-Shirts, Polos, shirts, short books, Sweaters, Hoodies, Sweaters and of course the famous coats including the Napapijri rainforest Jack.