Napapijri's origins begin in 1987 in the shadow of Europe's highest peak, Monte Bianco, where an Italian travel bag manufacturer introduced a new take on outerwear, combining innovative materials with great attention to style.

Napapijri is a variation of the Finnish word for the North Pole and the logo, half positive and half negative, indicates the North and South Pole in graphic form. The Norwegian flag is closely linked to the DNA of the brand, which represents the northernmost country in Europe, the birthplace of some great explorers of the 20th century, as well as a country of extreme conditions and beautiful landscapes.

The Napapijri brand has grown into the leading specialist in outdoor clothing with a very extensive range of T-Shirts, Polos, shirts, short books, Sweaters, Hoodies, Sweaters and of course the famous jackets including the Napapijri rainforest Jacket.